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Leeds Numeric: Television advertisement

Reference examples

Company/Product. Description of advert (duration)[Television advertisement]. Year produced. Transmitting organisation/channel. [Date seen].


Coca Cola. Santa handing bottles of coke to a girl every year at Christmas until she turns into a woman (30 secs). [Television advertisement]. 2006. ITV3. [5 December 2006].

Citation examples

Standard citation

Every citation should be labelled within your text by using a number in brackets (1).
You should insert the citation number directly after a source is referred to in your text, even if this is in the middle of your sentence. It is acceptable to place a citation number at the end of a paragraph, if the entire paragraph is referring to the same source.

Aitchison (1) suggests that language change is inevitable, but not a bad thing.
One leading expert suggests that language change is inevitable, but is not a bad thing (1).

The first item you cite is allocated number 1, the second item is allocated number 2, and so on throughout your piece of work.

Once a source has been allocated a number, this number is used again if you refer to the same source at a later point in your work.

Common issues

When you're referencing with Leeds Numeric you may come across issues with missing details, multiple authors, edited books, references to another author's work or online items, to name a few. Here are some tips on how to deal with some common issues when using Leeds Numeric.

Skip straight to the issue that affects you: