Advertisement

Billboard/bus shelter

Company/Product. Year. Title of advert (if known). [Advert]. [Date viewed]. Location, City, Country.

Example:
National Lottery. 2019. Win £10,000 every month. [Advert]. [Viewed 2 September 2019]. Woodhouse Lane, Leeds, UK.

Print i.e. in a magazine, journal or newspaper

Company/Product. Year. Title of advert (if known). [Advert]. Newspaper/Magazine/Journal title. Date (if newspaper/magazine advert). Volume(issue number) (if journal), page numbers. 

Example:
EE. 2019. Save £120 on the Huawei P30 Pro. [Advert]. The Guardian. 4 September 2019, p.12.

Online on a webpage

Company/Product. Year. Title of advert (if known). [Advert]. [Online]. [Date accessed]. Available from: URL

Example:
Anthropologie. 2019. [Advert]. [Online]. [Accessed 10 July 2019]. Available from: https://cat.nl.eu.criteo.com/

Radio

Company/Product. Year. Title of advert (if known). [Advert]. Transmitting organisation/channel. Date and time of transmission.

Example:
Highways Agency. 2018. Space invaders. [Advert]. Capital FM. 20 October, 08:40.

Television

Company/Product. Year. Title of advert (if known) or brief description (duration). [Advert]. Transmitting organisation/channel. Date and time of transmission.

Example:
Coca Cola. 2006. Santa handing bottles of coke to a girl every year at Christmas until she turns into a woman (30 secs). [Advert]. ITV3. 5 December 2006, 21:20.

Video (online) e.g. YouTube

To obtain the URL for an advert on YouTube, right-click on the video to copy the URL and paste it into a new window (or into a document).

Company/Product. Year. Title of advert (if known). [Advert]. [Online]. [Date accessed]. Available from: URL.

Example:
StubHub International. 2019. Tennis has never been closer. Get your tennis tickets at StubHub. [Advert]. [Online]. [Accessed 10 July 2019]. Available from: https://www.youtube.com/watch?v=xoPcum-TeN8&feature=youtu.be