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Increase research visibility

Ways to increase research visibility

How can you build your reputation as a researcher? Promote your research and make it as accessible as possible. This increases the chances of the wider research community using and citing it, and so increases your visibility.

ImpactStory have created a guide to raising your research profile. Download the ImpactStory guide (PDF).

You can increase the visibility of your research in a number of ways.

Make your research outputs and data open access

Open access (OA) publishing makes outputs freely available online so that they can be downloaded, read and re-used in accordance with licensing. This means that the potential readership of open access articles is far greater than articles restricted to subscribers, so your articles are much more likely to be downloaded, shared and cited.

Sharing your research data and making it more accessible and visible can also result in wider citation of your data and research.

Sign up for an ORCID iD

An ORCID® iD is a persistent digital identifier that distinguishes you from every other researcher.

It allows you to maintain a permanent record of your research outputs, employment, funding and education.

ORCID iDs facilitate effective sharing, dissemination and linking of outputs, which improves the visibility of research.

The University Publications Policy (PDF) encourages researchers to register for an ORCID iD. Find out how to register for an ORCID identifier at the University of Leeds.

Include University of Leeds in the author affiliation

Ensure that all your research outputs are affiliated with the University of Leeds to keep your scholarly record accurate. This is a University Publications Policy requirement. It can also help you to raise the visibility of your research.

Promote your research online

Use social media such as Twitter, Facebook and blogging to promote your research. They are powerful tools for helping to reach your potential audience.

Social networking sites such as LinkedIn, and ResearchGate can be used to promote your research and connect with other researchers.

Present your research at conferences

Present your research at key conferences within your discipline. Conferences can create opportunities for collaboration and networking with other researchers in your field.

Carefully choose where to publish

There are a number of issues to consider when you are deciding where to publish.

Check the publisher is trusted and reputable before submitting your paper. has a useful checklist to evaluate potential publishers.

Consider the following before submitting:

  • Does the journal have suitable open access options and appropriate embargo periods?
  • Does the journal comply with your funder requirements around open access?
  • Do you and your colleagues know about the journal?
  • Is it easy to discover the latest paper in the journal?
  • Have you read any articles from the journal before?
  • Are articles indexed in the services you use?
  • Do you recognise the editorial board?

If your research was funded then there might be extensive funder requirements that influence your decision. For example, your funder may stipulate certain licensing and copyright requirements.

If your research is unfunded then you might want to consider the green route to open access which is no cost to the researcher. Many peer-reviewed journals offer green open access, where publications are made freely available via an institutional or subject repository usually after an embargo (a delay of between 6–24 months after publication).