Language and style

The vocabulary, tone of voice, and style you choose to use in your writing can help you communicate your ideas more clearly to your reader.

Academic writing is concise, clear, formal and uses a mixture of the active and passive voices. It does not need to be complex or use long sentences and obscure vocabulary.

Be concise

In academic writing it is important to be concise. This helps your reader to quickly find and understand the points you are making.

To ensure your writing is concise, you can do the following:

• Only include one main idea per sentence.
• Keep your sentences to a reasonable length (generally not more than 25 words). Long, complex sentences can be difficult to understand and this may distract the reader from your point.
• Avoid repeating the same idea in more than one sentence. Reading your work aloud may help you to identify any repetition.

Clarity and accuracy

Academic writing should always be clear, easy to understand and accurate. You should aim to demonstrate the following in your writing:

• use specific and precise language
• use specialist terminology where appropriate
• use punctuation accurately
• check your work is clear and accurate: you could read your work aloud to find and adjust small mistakes before you hand it in.

Read more about editing and proof reading your work.

Make your structure clear

Use signposting vocabulary when necessary to show the reader the structure and direction of your argument. You can use specific words and phrases to point out a change of direction eg “on the other hand”, “however”, or to show you are continuing the same point eg “furthermore”, “additionally”.

This table shows common signposting techniques and some of the vocabulary you can use.

To give your writing a sense of “flow” or coherence, you can use vocabulary and techniques to refer back to ideas from the previous sentence or paragraph.

For example, you could use a pronoun such as “this” to refer to the concept you are currently discussing, or use a phrase like “as previously discussed” to show you are continuing the same point.

Use formal language

In academic writing you are expected to use formal language.

Avoid using colloquialisms or slang terms. For example, instead of “sort of” use “somewhat”, and instead of “basically” you could use “fundamentally”.

Write words out in full rather than shortening them. For example, instead of writing “don't” or “isn't” you are expected to write “do not” or “is not”.

The use of clichés is not appropriate in academic writing. These are phrases such as “at the end of the day” or “in the nick of time.” Instead of this you might write “finally” or “at a critical moment”.

Some generative AI tools are specifically marketed as being useful for “formalising” your writing. However, they are not always good at producing the type of writing that we expect to see in a UK academic context, and may produce overly complicated and unclear text which may not accurately convey your intended meaning. If you are considering using a generative AI tool to suggest changes to your writing, remember that the University’s proof reading policy specifically limits the use of generative AI to spelling and grammar correction only, and does not allow you to use generative AI to rewrite your work.  

The University’s guidance on the work you submit is that it should be entirely your own, and you should therefore use generative AI tools with caution and only when permitted to do so.  The University has adopted a traffic light system to indicate when you may use generative AI tools in your assessed work; if you have any questions about this, please ask your School.