Leeds University Business School
LUBS3305
The following two examples have been annotated with academic comments. This is to help you understand why they achieved a good 2:1 mark but also, more importantly, how the marks could have been improved.
Please read about the annotations (PDF) to help you make the most of the two examples.
To what extent should Costa Rica's tourism strategy be imitated by Nicaragua? (PDF) (Mark 68)
An Investigative Study into the Effects of Price and Non-Price Oriented TV Advertising on Generation Z Consumers’ Purchase Intentions. (PDF) (Mark 66)
These final year projects achieved a mark of a high first:
Electric Cars: Investigation into consumer attitudes in the UK car industry (PDF)
Exploring Social Perceptions of Women Leaders at Work: How does the Double Bind of Appearance and Personality Impact Women’s Opportunities to make it to the Top? (PDF)
Studying the relationship between online behaviour and learning preferences, using the Internet Addiction Test and the Index of Learning Styles (PDF)
Dressed to Disrupt: Motivations Behind Millennial Women Consuming Feminist Fashion (PDF)
Is thin no longer ‘in’? A study exploring the difference between marketeers’ and non-marketeers’ opinions of model size on advertising effectiveness, brand perceptions and purchase intentions (PDF)
A Critical Discourse Analysis of How Women in Top Business and Leadership Roles Were Represented Within The Times and The New York Times During March 2013 (PDF)
For students undertaking a New Venture Creation (NVC) approach, please see the following Masters level examples:
New Venture Opportunity for Implementing M-health in Myanmar (PDF)
Recycling venture in Thailand (PDF)
Healthy pharmacy venture in Thailand (PDF)
LUBS3320/21 (International Business)
Determinants of patent innovation of Central and Eastern Europe knowledge intensive firms: the roles of R&D expenditure and internationalisation (PDF)
The Impact of FDI and Remittances on Economic Growth in South Asia: A Panel Data Study (PDF)
An Exploratory Study of Consumer Animosity in the United Kingdom (PDF)
The Impact of Resources on International Entrepreneurship: An Exploratory Study (PDF)
LUBS3345
The gig-economy and the impact on the millennial generation (PDF)
Generation Y in the Accounting Industry: An Exploration into Their Work Values and the Impact of These on Individual Outcomes (PDF)
A Marketing Enigma: Consumer Brand Engagement with Health and Fitness Brands on Instagram (PDF)
Examining motivational factors and challenges of ethnic female entrepreneurs: Lessons learnt from the UK (PDF)
Alternative Asset Investment Criteria, with a focus on Private Equity (PDF)
Financial Stress, Coping Mechanisms and Job Withdrawal Behaviours among Young Financial Workers (PDF)
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