Leeds University Library

Increasing the visibility of your research

Promoting your research and making it more accessible is becoming increasingly important. Making your research more visible can increase the chances of it being used and cited by your peers and the wider research community. This in turn can help to enhance the impact of your research and allows you to begin to build your reputation as a researcher. You can increase the visibility of your research in a number of ways: 

  • Make your research outputs Open Access where possible

    Open access publishing makes peer-reviewed scholarly works available online, free for anyone to find and read. This means that the potential readership of open access articles is far greater than that for articles where the full-text is restricted to subscribers. Funding is available for RCUK and COAF funded research to pay for Article Processing Charges associated with Gold open access. Gold open access can result in research being made open access immediately for other researchers to read and cited.
  • Share your research data

  • Sharing your research data and making it more accessible and visible can result in wider citation of your data and research. Wider citation can create greater impact and increases your recognition and credit.

  • Sign up for an ORCID iD

    Using a unique author identifier system such as ORCID means that your research outputs are accurately linked to your research profile, so the bibliometric data about you and your body of work will be more accurate. This improves the visibility of the research. The University Publications Policy encourages researchers to register for an ORCID iD.

  • Include University of Leeds in the author affiliation

    Using the standardised institutional affiliation "University of Leeds" in all research outputs ensures they are clearly affiliated with the University of Leeds and as a result, improves the visibility of the research. It is also a University Publications Policy requirement.

  • Promote your research online

    Use social media such as Twitter, Facebook and blogging to promote your research. They are powerful tools for helping to reach your potential audience. Use social networking sites such as LinkedIn, Academia.edu and Research Gate to promote your research and connect with other researchers. SDDU run a variety of workshops on becoming more visible and using social media.

  • Present your research at conferences

    Speak and present your research at key conferences within your discipline. Conferences can create opportunities for collaboration and networking with other researchers in your field.

  • Track when your research is being used and shared using bibliometrics and altmetrics

    Bibliometrics is the quantitative analysis of research literature, based upon citations, and can be used to evaluate the impact of a research paper or an individual researcher. Altmetrics are based on the number of times an article is shared, downloaded or mentioned on social media, blogs or newspapers. More information on bibliometrics and altmetrics can be found on our website.

  • Consider carefully which journal to publish in

    It is recognised that the choice of the place of publication is an academic matter but there are a number of issues to consider in relation to visibility when choosing where to publish (checklist adapted from ThinkCheckSubmit.org under a Creative Commons Attribution License

    • Does the journal have suitable open access options and appropriate embargo periods? 
    • Does the journal comply with your funder requirements around open access?
    • Do you and your colleagues know about the journal? 
    • Is it easy to discover the latest paper in the journal?
    • Have you read any articles from the journal before?
    • Are articles indexed in the services you use?
    • Do you recognise the editorial board?
  • ImpactStory have created a guide to raising your research profile.  Download the ImpactStory guide (PDF).